In addition, of customers paying through BitPay, 40% were new customers, demonstrating a major opportunity to broaden customer reach, Forrester reported.Īlongside growing acceptance of crypto transactions at checkout, payments firms say the technology is allowing the transactions to settle faster, on a time frame similar to regular card transactions. In addition, Theobald said adding crypto payments is a way merchants can attract buyers who typically make larger purchases.Īccording to a Forrester Research study commissioned by BitPay last year, crypto adopters have an average order value of $450, compared to $200 for non-crypto users. “Sometimes a concern with Bitcoin is with the volatility, but that's also why a merchant would want to partner with BitPay, because we manage the volatility - they have nothing to do with the volatility - if they charge $100, they're going to get $100 minus our 1% fee,” he said.įor Atlanta-based BitPay, which said it supports a dozen cryptocurrencies globally, its 1% fee is lower than those charged by major card networks, which can charge more than 2% per transaction. BitPay charges a flat fee of 1% of transactions for fiat conversions in the background and completes crypto payment transactions. Merrick Theobald, vice president of marketing at crypto payment processor BitPay, said the availability of crypto transactions drives up average order value and can help merchants tap into new customer bases. Crypto payments software from third-party firms allow for quick conversion of crypto payments to fiat currency, letting merchants make or receive payments without holding the digital assets. Payments firms and merchants that spoke with Payments Dive said the addition of crypto as a payments vehicle is a response to consumer demand, and an opportunity to grow basket sizes. "A Visa credential - whether physical or virtual" - is becoming the preferred mechanism for the increasing number of consumers who have crypto when they want to actually access that value in spending,” said Cuy Sheffield, head of crypto at Visa. Visa, which said it partners with 50 crypto platforms on card programs, announced in July that more than $1 billion was spent on crypto-linked Visa cards in the first half of 2021. Marqeta’s technology enables crypto transactions to take place at speeds similar to those for fiat transactions. Marqeta last month began powering Visa crypto debit cards from Bakkt, Coinbase and Fold. In addition, Mastercard this month tapped other partners to create crypto-linked credit, debit and prepaid cards in the Asia-Pacific region that can be used for converting crypto to fiat currency for spending.Īlso in October, payments software firm ACI Worldwide announced a tie-up with RocketFuel Blockchain to allow more than 50 cryptocurrencies to be accepted through one click at client e-commerce checkouts, with no fees. Mastercard’s partnership with Bakkt lets merchants and other partners accept crypto while Bakkt carries out custodial services. The tie-up also allows for the delivery of crypto rewards to consumers. Purchase, New York-based Mastercard launched a partnership with digital asset exchange Bakkt to allow partner merchants, banks and fintech firms to accept payments in crypto. In recent months, major payments companies have broadened the ability for merchants to accept cryptocurrencies. “ we are able to provide an experience that’s much more seamless.” Growing acceptance “There was sort of a mismatch between the crypto world, which is a real-time world, and the traditional kind of bank transfer world,” said Randy Kern, chief technology officer at card issuing and processing firm Marqeta. With an increasing number of customers holding crypto assets, easy crypto payments are a natural next step, companies said. Two key factors underpin companies’ bets on crypto payments: a growing number of consumers holding crypto - unlike five years ago - and technology that’s made it easier than ever to transact with crypto. The persistent rise in crypto value - more than $2 trillion worldwide, or about equal to the value of greenbacks in circulation - makes it worth their while to encourage consumers to spend from their increasingly bulging digital wallets. As a result, businesses are increasingly adding cryptocurrencies as payment options and making a bet that consumer uptake will grow. But over the past year, a growing number of mainstream payment providers and card networks are making it easier for retailers to accept crypto.
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